Hi there, my name is Zoe Morrison and I am the author of Eco Thrifty Living.


I started this blog while on maternity leave with my second son. I love writing so when I discovered blogging it was love at first write:).


My motivation for starting this blog was simple. I want to change my career and become a work at home writer.


I decided to take a long hard look at our household expenditure to see where savings could be made and whether I could make enough changes for us to not just survive, but thrive on one salary, so that we no longer needed to rely upon my income. There were certain changes I was not prepared to make though.


Over the last few years I have made a concerted effort to buy eco-friendly products and organic foods. I believe our powers as consumers are immense and our purchasing habits can have all kinds of knock on effects on the world around us. I would far rather spend slightly more on an eco-conscious/ organic product whose producers have taken into consideration the many stakeholders that are affected from the start to finish of the products lifespan, than buy a slightly cheaper one which may have a negative impact on the world around it.


However since starting the blog, I have often found that being eco-conscious and thrifty can go hand in hand and that actually previously I was buying into ‘green’ products without really scrutinising their ‘green’ credentials in any great depth or whether in fact I really needed them at all. I was also relying on my purchasing habits quite heavily to ‘do my bit’ for the environment and in many areas of my life wasn’t practising a particularly green lifestyle.


Phrases such as penny pinching, making cutbacks and frugal all seem to imply something negative about reducing expenditure. I do not think reducing expenditure needs to be viewed in a negative light at all though, in fact I think reducing expenditure can be a very positive thing if it causes you to:


  1. Truly challenge your purchases. Why are you buying a product? What is it going to do for you? Are all the claims about the product true? Is it causing harm to your family or the environment in any way? Could you buy or make a cheaper and maybe even better alternative?
  2. Look to your own judgement and skills before making purchases. This is liberating as you start to acknowledge the breadth and depth of your skills beyond your day job and what you are truly capable of.
  3. Feel that you are really focussing your hard earned spendings/ savings on things that are genuinely worthy of your money. This is all likely to lead to a very healthy financial position, which helps a lot of people sleep easy at night.
  4. Unleash your creative side – upcycling and repurposing items that would have previously gone to landfill for example, can be very satisfying, enjoyable and therapeutic.
  5. Make the most of what you have – you may find that there are other ways of making money aside from your day job. For example you could take in a lodger, rent out your garage or train to become an instructor for a class you usually pay to go to.


I am not perfect, I do not always apply my ‘ecothrifty’ principles and I sometimes get it wrong, but I am there each day trying to change things for myself and hopefully provide some inspiration for others too.


Happy reading!




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